Curb Replaces Traditional Metered Fares with Upfront Taxi Pricing
Riders can now e-hail licensed taxis and get flat, upfront fares in New York City and Washington D.C., with more cities to follow
NEW YORK, Sept. 10, 2020 /PRNewswire/ -- Curb, the #1 taxi app in North America, today began its nationwide rollout of upfront pricing for licensed taxis—a landmark move for the taxi industry. Designed to give riders the confidence of knowing what they'll pay before their trips begin, the feature is now available in New York City and Washington D.C., with more cities such as Chicago, Philadelphia, Los Angeles, and San Francisco to follow in the coming weeks.
As rider habits have changed with the ubiquity of ridesharing apps, Curb has helped taxis stay relevant in an evolving transportation environment by modernizing the rider experience. By providing functionalities that riders have come to expect like e-hailing, ride tracking, contactless payments—and now upfront fares—Curb is continuing to improve the taxi experience to give users a more convenient way to book and ride taxis.
"With the transportation industry changing at such a rapid pace, we are constantly updating and improving our technology for both drivers and riders," said Amos Tamam, founder and CEO of Curb. "Today's consumers expect transparency, especially right now, and upfront pricing provides that. By working with our taxi partners to give riders the experience they want and expect, our goal is to propel more trips to drivers and help keep the industry relevant in this pivotal moment for taxis."
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TLCMKT Note: According to TLCMKT analysis, Curb was the third most active base outside of Uber, Lyft and Via in February 2020.
About Curb Mobility
Curb is reimagining urban mobility by creating the foundation for an intelligent, scalable, and efficient transportation network of the future. Each year, the Curb's open platform powers millions of taxi rides across the US and UK and facilitates billions of dollars in payment transactions. Curb has built a comprehensive mobility, payments, and media platform that powers millions of rides for consumers, transit agencies, and businesses, as well as effortless payment and advertising that reaches captive audiences of millions. Curb Mobility's platform is connected to over 100,000 taxis and for-hire vehicles across the US and UK, and it's out of home advertising network delivers more than 1 billion impressions monthly.
CONTACT: Mark Lee, mark@eightfivepr.com
SOURCE Curb Mobility
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