🚕📱 Yellow Taxi Option Launches on Uber's NYC App, As New Era Begins
As expected, NYC yellow cabs 🚕📱 have debuted on Uber's NYC app. At first glance, we find the separated presentation in the App (“Taxi” vs. “UberX”) interesting vs just grouping both options as UberX
AutoMarketplace.com NYC covers the for-hire transportation industry and automotive news. Check out AutoMarketplace.com on YouTube ▶️
In a much anticipated development, Bloomberg reported that Uber has officially begun offering yellow cabs via a “Taxi” option to a “randomized majority of active New York City riders”. We’ve previously shared our thoughts on the potential impacts of this anticipated development (see below) and will continue to track it, especially as the offering expands to all NYC Uber passengers, all the time.
At first glance, we find the separated presentation in the App (“Taxi” vs. “UberX”) interesting vs. just grouping both options as “UberX”. Given both are about the same price, how that might impact customer preferences will be interesting to track (assuming situations where wait times are similar). For example, will yellow cabs steal “normal” UberX share and/or will it cause street hand hails to decline. Separately, we would also expect Lyft to announce a similar partnership with NYC taxis soon.
“The rollout, will “continue expanding the offering to all consumers in the coming weeks and months, as more taxi drivers sign up,” said Paul Picinich, Uber’s general manager of US taxis & fleets, in a statement.
Under the agreement, Uber customers can hail a taxi at the same price as an UberX and can see the fare upfront before requesting a trip. Driver earnings will initially be based on the TLC mandated rates, which are close to $32 an hour according to Uber’s estimates. Drivers will also be able to see upfront pricing before accepting a trip request.”
- Bloomberg
AutoMarketplace.com Piece From March 2022
As always, let us know your thoughts in the comments section below or by emailing us at info@automarketplace.com.
AutoMarketplace.com NYC covers the for-hire transportation industry and automotive news. Check out AutoMarketplace.com on YouTube ▶️