Why Subscribe?
New York City’s for-hire transportation and mobility market is unlike any other in North America. It is a fully regulated, capital-intensive ecosystem where outcomes are shaped as much by policy, insurance, and financing as by supply and demand. This ecosystem—commonly known as the “TLC industry”—is overseen by the New York City Taxi & Limousine Commission.
The TLC industry is one of the City’s most valuable yet least understood markets. It is a multi-billion-dollar sector spanning more than 175,000 licensed drivers, 100,000+ for-hire vehicles, and over 13,000 yellow cabs and taxi medallions.
Despite its scale, the market has long operated with limited transparency. Pricing data is fragmented, asset values are opaque, and insurance costs are volatile and difficult to benchmark. Much of what circulates in the market is anecdotal, outdated, or disconnected from real operating conditions.
AutoMarketplace was built to change that.
AutoMarketplace is a market intelligence and trade publication focused on New York City’s for-hire transportation industry, including Uber and Lyft high-volume services, yellow and green taxis, black car, livery, and limousine bases. Our reporting draws on operators, investors, policymakers, and data analysts to explain how regulation, insurance, pricing, asset values, and capital flows shape one of the world’s most important urban transportation markets.
Coverage includes in-depth reporting, long-form interviews, and a podcast featuring regulators, insurers, brokers, fleet operators, and other industry stakeholders, offering firsthand insight into how the market works and where it is heading.
AutoMarketplace also operates AutoMarketplace.com, a data intelligence platform publishing proprietary pricing and market indices, including:
AutoMarketplace Yellow Index (AYX): taxi medallion pricing, rentals, and market analytics
AutoMarketplace Plate Index (APX): TLC for-hire vehicle license pricing and rentals
AutoMarketplace Insurance Index (AIX): taxi and FHV insurance pricing and market trends
Today, AutoMarketplace is the largest content and distribution platform dedicated to the TLC industry. Our work has been cited by outlets including Bloomberg, amNewYork, New York Focus, The Rideshare Guy, Driverless Digest, The City College of New York’s University Transportation Research Center (UTRC), and the New York Civil Justice Institute (NYCJI).
AutoMarketplace also covers the next phase of urban mobility, including autonomous vehicles. As AV deployment increasingly intersects with regulation, insurance, and labor policy, New York City’s model—and the TLC’s role within it—will remain central to how autonomy is governed and scaled in dense cities.
Advertise With Us
AutoMarketplace is the largest and most targeted media platform dedicated exclusively to New York City’s for-hire transportation (TLC) market.
This is not a mass audience. It is a professional, capital-intensive marketplace where purchasing decisions—insurance, vehicles, rentals, financing, compliance, and repairs—are recurring, expensive, and unavoidable.
If you sell into the TLC ecosystem, this audience is already paying someone. The only question is whether they are paying you.
A High-Intent, Hard-to-Reach Market
The NYC TLC industry represents billions of dollars in annual, largely local spend across:
175,000+ licensed drivers
105,000+ for-hire vehicles
10,600+ yellow cabs and taxi medallions
AutoMarketplace exists because there are very few trusted channels where this market consistently pays attention. We are one of them.
Platform Reach
35,000+ monthly newsletter views
2,500+ newsletter subscribers (~50% open rates)
2,750+ YouTube subscribers
590,000+ total YouTube views
Video content is frequently embedded directly into newsletter articles, creating multiple touchpoints within a single campaign.
Advertising Built for ROI
AutoMarketplace advertising is priced for measurable results.
If:
An insurance broker sells one policy
A dealer sells one or two vehicles
A rental company leases two vehicles
A garage gains one recurring client
…the advertising has paid for itself.
Our goal is not impressions. It is measurable return in a market defined by large, repeat transactions.
Who Advertises With Us
AutoMarketplace is particularly effective for:
Insurance companies and brokers
TLC rental companies
Taxi medallion brokers and garages
Dealerships and commercial vehicle sellers
Financing and leasing firms
Black car and livery bases
Auto repair and service shops
Industry startups
Ad Design Support
You may supply your own creative (subject to size and brand guidelines).
We also offer in-house ad design, including up to three design iterations and a finalized ad you fully own and can reuse anywhere.
